The original purpose of a city gate was to welcome people and provide refuge within its fortified walls in times of danger. Having lost their original purpose, today they have become the symbol of accessibility and openness to the outside world.
The Expo 2030 Roma logo builds upon this concept, taking it to a new level: on the one hand, an invitation to enter and participate in the collective vision; on the other, an invitation to look beyond, to the future and its infinite possibilities.
The Expo 2030 Roma logo is dynamic: combinations of unique lines, shapes and nuances give rise to infinite versions, which maintain its original concept and communicative power. A logo that is never the same and always unique.
Each logo, given its uniqueness, is an NFT (or Non-Fungible Token), a non-reproducible digital artwork, available on blockchain to give everyone the chance to participate and support Rome’s candidacy for Expo 2030.